Roberto’s BORN TO WIN struggles on DSP in first week of release, hitting only 82K
Despite its creativity and depth, the album faces slow growth on streaming platforms.
Roberto’s BORN TO WIN struggles on DSP in first week of release, hitting only 82K
Zambian music sensation Roberto’s latest album, Born to Win, received less than 100,000 views on Audiomack in its first week after its release on October 18, 2024.
This is in stark contrast to some of his colleagues’ fast success, as renowned Zambian musicians such as Chef 187, Yo Maps, Neo, and Jemax have consistently acquired millions of listens on platforms such as Boomplay in just hours.
The Zambian music sector has expanded dramatically in recent years, with top releases fast ascending the charts.
Born to Win, a project lauded for its musical depth and Roberto’s creative versatility, appears to be struggling to maintain that momentum.
Despite this, Roberto’s devoted fans have praised the album’s poignant tale and engaging songs. The project delves into themes of suffering, love, and perseverance, with notable tracks that connect with listeners.
The title track, Born to Win, is an especially moving outro that includes a sincere benediction from his mother.
Though the album has been praised for its artistic brilliance, it has struggled to achieve the streaming statistics of Roberto’s industry peers. Fans remain optimistic that Born to Win will gain popularity and eventually rule the radio.
Meanwhile, Roberto is in Kenya where he was performing at Orchid Lounge, as his fans wait for the record to gain wider exposure.
INTERACTION CONNER
JEMAX – The Boogeyman
Chef 187 – Broke Nolunkumbwa
Neo – Situationships
Yo Maps – Try Again
All did 1 million streams in 24 hrs! Roberto does 82K in 7 days.😳
WHO ARE THE BIG 5 IN ZAMBIA?
