Roberto Zambia Set to Release His 6th Studio Album ‘BORN TO WIN’
The Zambian music sensation returns with an album release scheduled for October 18th, 2024. Fans anticipate international features, chart-topping hits, and groundbreaking success.
Roberto Zambia Set to Release His 6th Studio Album ‘BORN TO WIN’
Roberto, a Zambian music icon, is set to create waves again with the release of his highly awaited sixth studio album, BORN TO WIN, on October 18th, 2024.
Following his impressive history and the critical acclaim for his past singles, expectations for this album are high. As one of Zambia’s most recognised singers, known for his global appeal and consistency, Roberto is eager to prove to the world that he is more than simply a star, but a musical force built to win.
A Proven Track Record
Roberto’s career has been nothing less than extraordinary. With five successful albums under his belt—ROBERTO (2007), AKASUBA (2009), MY NAME IS… (2012), AMARULAH (2015), and SUPERSTAR (2017)—he has demonstrated time and again that he can build singles that resonate locally and internationally.
His fourth album, AMARULAH, was a watershed moment in his career, with the title single receiving widespread recognition throughout Africa. Similarly, SUPERSTAR cemented his reputation, achieving critical and commercial success.
Yet, despite his storied success, Roberto remains focused on pushing boundaries, innovating his sound, and reaching new heights in the music industry.
High Expectations and Pressure to Deliver
The expectation for BORN TO WIN stems in part from the high standards set by his prior albums. Following the release of his recent 8-track EP Journey to the East, which featured collaborations with East African artists, Roberto was praised for his musical variety and exploration of exotic soundscapes.
Although the EP was not a commercial success, admirers praised it as an unappreciated gem full of profound melodies and well-crafted themes. This raises anticipation for his full-length project.
Fans are ecstatic about prospective features on BORN TO WIN. Will Roberto return to the East African market for collaborations? Or will he surprise listeners with new overseas features, possibly from Southern African powerhouses or West African heavyweights? With cross-continental collaborations becoming increasingly popular, this album has the potential to bring unexpected relationships to the forefront.
Can It Surpass Chef 187’s and Yo Maps’ Albums?
As Roberto prepares for his October release, many are already comparing it to his contemporaries’ recent success in Zambian music.
Chef 187’s Broke Nolunkumbwa and Yo Maps’ Try Again have received over 100 million streams across several platforms, setting an extremely high standard for Zambian artists. The issue on everyone’s mind is, can BORN TO WIN outperform these figures?
Roberto’s ability to create timeless hits gives fans faith that this will be his biggest release yet. However, in an era dominated by digital streaming, BORN TO WIN will need a combination of international appeal, savvy partnerships, and the correct promotional strategies to compete with the success of albums such as Broke Nolunkumbwa and Try Again.
What to Expect From ‘BORN TO WIN’
While Roberto has kept much of the album’s content a secret, we can speculate on a few items. Based on his prior work, listeners can expect a mix of Afrobeat, R&B, and his unique Afro-fusion sound.
His talent to create memorable hooks and irresistible tunes like on lead single POVERTY is expected to show through once more.
Rumours are also circulating regarding potential high-profile appearances, both locally and overseas. Given Roberto’s connections to some of Africa’s best artists, collaborations with industry titans are not surprising, adding to the attraction of this album.
In terms of song count, his previous albums have ranged between 10 and 15 tracks, so BORN TO WIN is expected to follow suit, offering fans with a strong body of work to appreciate.
Can Roberto Raise the Bar Again?
Zambia’s music scene is more competitive than ever, with artists such as Yo Maps and Chef 187 dominating the radio. However, Roberto has repeatedly demonstrated that he possesses the necessary skills to maintain his position at the top.
With BORN TO WIN, he has the opportunity to not only restore his position as one of Zambia’s premier artists, but also to expand his international reach to new levels.
It remains to be seen whether Roberto’s record can outperform his contemporaries in terms of financial success, but one thing is certain – his talent and determination make him a contender to watch closely. As the countdown to October 18th begins, fans all across the world eagerly anticipate the latest installment in the Roberto Zambia drama.
BORN TO WIN is set to be an exciting milestone in Roberto’s already impressive career. It’s unclear whether it will break the streaming records set by Chef 187’s Broke Nolunkumbwa or Yo Maps’ Try Again, but one thing is certain – Roberto is here to stay and is ready to win.
This upcoming release could very well be the defining moment in his career, reminding fans and critics alike why he remains one of the most influential voices in Zambian and African music.
