I WANT TO SEE THEM BUYING CARS AND BUILDING SAYS YO MAPS AS HE BECOMES 1XBET BRAND AMBASSADOR 

Today in Lusaka – Top Zambian artist Yo Maps put his signature on an agreement to seeing him becoming 1xbet’s brand ambassador and to promote one of the company’s goals which is promoting responsible gambling. This move sets Yo Maps as one of the most sought at influencers.

1xbet is an international online gambling company which was founded in 2007 and it’s headquarters are based in Cyprus. It’s subsidiary 1xbet Zambia today in Lusaka at Best Western Plus Hotel announced during a press briefing that it sought out the services of singer Yo Maps to lead its pack of influencers in the country.

The Zambian artist has over 2 million Facebook followers and 428,000 Instagram followers accumulating to 2.4 million followers – 1xbet Zambia finds Yo Maps to be a highly suitable candidate for the influencer position in their institution. When asked for a comment on how long this partnership will last, 1xbet Zambia responded the terms and conditions of the partnership where under a ‘non disclosure agreement.’

When asked what his expectations of his partnership with 1xbet Zambia, Yo Maps responded in part saying, “I want to see my fans win more money, I want to see them buying cars, I want to see them building – I want to see them do important things.” His followers must already be eying a Mustang as their superstar eyes big outcomes for them.

One of the common concerns raised during the press briefing was the rise in incidents of suicide and mental health associated with gambling. In response to these concerns, 1xbet Zambia responded saying they have several campaigns on their platforms to help prevent such issues and this new partnership with Yo Maps will see that, his influence is not just to gamble but to do it responsibly.

Despite the terms and conditions of this collaboration not being disclosed and looking at the artist’s rate card, this deal may be worth anywhere over 20,000 GBP (which is equivalent to 696,000 Zambian Kwacha). His manager hinted at the deal carrying more than just a fee as he responded to FPZ over their question of a possible collaboration with Davido, DJ Kandeke responded, “Do you know when Jesus is coming? This collaboration is a game changer.”

In his company was his wife Kidist Kifle, Kingville and his manager DJ Kandeke. This is just the artist first deal of 2025 and it’s only February, his followers can only assume what is in-store for the artist this year as he tries to conqure the industry yet again.